CUTTING THROUGH THE BULL
Harnessing the Power at your Fingertip
Dominic is the author of “Cutting Through the Bull – Harnessing the Power at Your Fingertips”. It is his first book and provides a firm argument for why strong integrated marketing communications should be central to your strategy.
The book has been very well received since its release in 2021, even winning two awards from the Book Authority, rating it as “one of the best B2B marketing books of all time”, as well as the “Best new B2B marketing book of 2021”.
Dominic in Print
Dominic is also a regular contributor to business press, providing thought-leadership and insights on the topic of marketing communications, and digital connectivity in aviation. He has spoken at high-profile events on a range of topics over the years.
July 07, 2021
Embracing Digitalization – What Aviation Can Learn From The UK Energy Taskforce
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November 18, 2019
Gen Z’s Online Shopping Habits Expected to Translate on Board, Says Inmarsat
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September 09, 2019
Can Satellite WiFi Kill The Airline Loyalty Program? New Report Says Connectivity Is King
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Awards
