A flightplan for B2B marketers to emerge from crisis

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A flightplan for B2B marketers to emerge from crisis

B2B companies are leaving no stone unturned as they look for cost reductions, with additional spend being closely scrutinized. Across multiple industries, marketers face the daunting prospect of long-term budget cuts and resource reductions, and are continuously challenged as companies realign priorities to keep the balance books healthy.

Read full article at: https://www.campaignasia.com/article/a-flightplan-for-b2b-marketers-to-emerge-from-crisis/462534