28 May MARKETING IN MANUFACTURING
20 years working in the world of marketing communications certainly gives you a perspective on the good, the bad and the plain ugly when it comes to how businesses adopt this vital discipline. I have worked in a diverse range of businesses, sectors and regions but the world of manufacturing and engineering is somewhere I have had to spend a great deal of time improving and restructuring the basics of this function before it is fit for purpose. In this article I highlight some of the common mistakes made and some tips and opportunities that can transform marketing communications from an under leveraged and misunderstood discipline into a force multiplier for your business.
Read the full article: https://www.aero-mag.com/marketing-in-manufacturing/