18 Feb Marketing Maestro Interview
‘A good campaign should be treated like a long road trip’
How important to brands is the news media (both B2B and B2C) in the online age?
The news media is vital to any business that wants to build and protect its brand – the key is building healthy relationships with them.
Gone are the days where we can say “today’s news is tomorrow’s fish and chip paper” – we live in a 24/7 news cycle which keeps the good, bad and ugly brand stories alive for months and even years. It’s also a time where journalists are facing huge challenges with bigger workloads, multiple beats to cover and having to maintain and juggle an ever-increasing array of news delivery channels.
Read the full article at – https://pressgazette.co.uk/dominic-walters-marketing-maestro-interview-good-campaign-like-long-road-trip/